Finding the opening
Automated retail can feel anonymous or improvised. The opportunity was to give NightShift a recognizable point of view without losing the speed and utility that make the service valuable.
01 / Selected workClient project / concept extension
NIGHTSHIFT
NS / 01NightShiftAutomated retail / after dark
01
Overview
Making unattended retail feel deliberate, trusted and ready for the room.
NightShift Automated Vending needed a compact identity that could work from a business card to a machine face. The system is being developed around a flat NS mark, direct typography and a retail interface that makes the offer immediately legible.
Building the language
The direction pairs a blunt monochrome foundation with controlled electric accents. A flat monogram carries the identity while modular interface elements extend the system into kiosks, sales materials and launch communication.
NS / 01NightShiftAutomated retail / after dark
02
Project details
- Client
- NightShift Automated Vending
- Market
- Milwaukee, Wisconsin
- Core engagement
- Logo + business card
- Extension
- Retail deployment concept
03
Services
- 01Brand identity
- 02Art direction
- 03Retail interface
- 04Launch applications