Finding the opening
Premium cannabis branding often lands in one of two places: clinical wellness or familiar stoner language. Soft Focus is designed to occupy a more emotional, image-led space for design-conscious adults.
02 / Selected workSelf-initiated study
SOFT FOCUS
SF / 02
01
Overview
A cannabis brand designed for the moment before everything comes into focus.
Soft Focus explores what a cannabis brand can become when it borrows from independent magazines, film photography and fashion campaigns instead of familiar category codes.
Building the language
Blurred light, flash portraiture, film metadata and oversized typography create a world that feels hazy but controlled. Burgundy, cream, silver and bruise-purple give the system a mature visual temperature.
SF / 02
02
Project details
- Type
- Self-initiated concept
- Category
- Adult-use cannabis
- Audience
- Design-conscious adults 25+
- Scope
- Identity to retail launch
03
Services
- 01Brand strategy
- 02Visual identity
- 03Packaging system
- 04Campaign direction
- 05Digital concept